5 Portfolio Tips You Should Follow (Because I Didn't)

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5 Portfolio Tips You Should Follow (Because I Didn't)

Advice from a UX leader who finally updated her portfolio after eight years. Do as I say, not as I did.

Stacey Laugel6 min read
5 Portfolio Tips You Should Follow (Because I Didn't)

You know that project you've been meaning to get around to for, oh, eight years or so?

For me, it was my UX portfolio.

As someone who's spent much of my career advocating for better user experiences, I appreciate the irony of letting my own website collect digital dust.

In my defense, I've been busy building products, leading teams, and doing the work I was supposed to be documenting. And updating a portfolio is one of those tasks that's remarkably easy to put off when you're not actively looking for a job.

But I recently gave mine a much-needed refresh, and the experience reminded me of a few things I already knew but apparently needed to apply to my own website.

So, whether you're a designer, developer, creative professional, or anyone whose work deserves a place to shine, here are five portfolio tips worth following.

Preferably before eight years have passed.

1. Update Your Portfolio While You Still Remember What You Did

What you should do: Document projects as you complete them, while the challenges, decisions, and outcomes are still fresh.

What I did: Waited long enough that some projects practically qualified as historical artifacts.

It's amazing how clearly you can remember the feeling of solving a difficult problem while completely forgetting the details of how you solved it.

What were the constraints? Which alternatives did you consider? What changed because of your work?

Those details are what turn a collection of pretty pictures into a compelling story about your abilities.

The takeaway: You don't need to write a polished case study every time you finish a project. Just capture the highlights, key decisions, and measurable outcomes while they're fresh. Future you will be grateful.

2. Let Your Portfolio Grow With Your Career

What you should do: Revisit the story your portfolio tells as your career evolves, even when you aren't adding new projects.

What I did: Let my portfolio represent an earlier chapter of my career long after I'd moved on to the next one.

Early in your career, your portfolio might focus on technical skills, individual contributions, and demonstrating that you know how to solve design problems.

As you advance, the emphasis often shifts. You're influencing strategy, mentoring designers, building teams, and helping organizations make better decisions.

The challenge? Those contributions don't always come with beautiful screenshots.

And you don't necessarily need a collection of brand-new projects to communicate that growth. Sometimes the most valuable update is changing how you tell the stories you already have.

An old project can demonstrate something entirely different when viewed through the lens of your current experience.

The takeaway: Your portfolio should reflect the professional you've become, not just the projects you've completed. Sometimes that means updating the narrative rather than the work itself.

3. Make Your Impact Impossible to Miss

What you should do: Put measurable outcomes and business value front and center, where people can actually find them.

What I did: Carefully documented my successes, then buried the best parts beneath layers of process documentation and screenshots.

As designers, we're accustomed to explaining our process. The research, iterations, decisions, and final solutions all matter.

But as your career progresses, the impact of your work becomes an increasingly important part of the story.

Did your work improve conversion rates? Reduce costs? Increase customer satisfaction? Help a team work more effectively?

I'd already documented measurable successes in my portfolio. The problem was that visitors had to dig through the case studies to find them.

This time, I brought those results to the forefront, making them easier to scan and understand without losing the supporting details.

Of course, not every meaningful accomplishment can be shared publicly. Confidentiality can make it difficult to showcase some of your most significant work.

That's one reason I've added a blog to my refreshed website. Articles, design explorations, and professional perspectives give me another way to share how I think and approach problems without revealing confidential project details.

The takeaway: Don't make people hunt for evidence of your impact. Lead with the results, support them with the process, and find creative ways to demonstrate expertise when traditional case studies aren't an option.

4. Make Your Portfolio Easy to Maintain

What you should do: Choose tools and a structure that make updating your website relatively painless.

What I did: Built my original portfolio by hand, then spent the next several years becoming increasingly removed from the code required to maintain it.

There was a time when hand-coding my portfolio made perfect sense. I enjoyed it, I knew the technology, and it was another way to demonstrate my skills.

Fast-forward several years, and maintaining a custom-coded website was considerably less appealing.

When a recent hosting change forced me to revisit my site, I finally moved to a more manageable platform with content tools.

Suddenly, updating my portfolio felt like a reasonable project instead of a major undertaking.

The takeaway: Your portfolio should showcase your skills, not require you to resurrect skills you haven't needed in a decade. Choose tools that make maintaining it easier, not harder.

5. Don't Wait Until You Need Your Portfolio to Update It

What you should do: Keep your portfolio ready for unexpected opportunities.

What I did: Waited until a hosting change finally gave me the push I needed.

Here's the thing: You don't have to be actively looking for a new job to benefit from having an up-to-date portfolio.

Professional opportunities don't always arrive on schedule. Sometimes they're conversations with potential collaborators, invitations to consult, interesting new projects, or simply someone wanting to learn more about your work.

And it's a lot easier to share a website you're proud of than to explain that you have one, technically, but please don't look at it yet.

The takeaway: Think of your portfolio as an ongoing professional asset, not an emergency project you tackle when you need a new job.

Better Late Than Never

So, after eight years, my portfolio is finally updated.

Is it perfect? Of course not. I'm a UX professional. I'll probably always see something I want to improve.

But it reflects who I am today, the work I've done, and the kinds of problems I enjoy solving.

And perhaps most importantly, it's no longer hanging over my head as that project I'll get around to someday.

If your portfolio has been patiently waiting for some attention, consider this your friendly reminder.

You don't need to overhaul everything overnight. Start with one project, one case study, or one outdated paragraph.

Just maybe don't wait eight years.

Your turn: How long has it been since you updated your portfolio?

No judgment. Clearly, I'm in no position to judge.

Ready to give your portfolio a second look?

Updating your portfolio isn't always about adding new projects. Sometimes it's about making your experience, impact, and growth easier to see.

I've put together a free UX Portfolio Self-Assessment Checklist to help you spot opportunities for improvement.

Download the free checklist (PDF)

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